Everyone knows what that means, right? If you've ever watched Sex and the City you definitely know what it means. But why?
Madison & Vine is a newer way that advertisers are trying to "break through the clutter". Are they successful in this? Depends who you ask. If you ask me I would definitely say yes.
Now Madison & Vine is not just product placement. But that's what I will be discussing in this blog.
I am a 30 Rock addict and I have to say that they pull of a lot of product placement. They purposely make it extremely obvious and then turn it into a joke and I normally end up laughing hysterically for about an hour.
I will say that I do not always notice produce placement. I have most definitely been noticing it much more after learning about it in zero period. Even so, if the product placement isn't obvious (like in 30 Rock) I think I am oblivious to it. After learning about this in class, I am curious if the Madison & Vine way of advertising has actually worked on me.
The other time I have seen very obvious product placement is in the movie The Truman Show. Also a hilariously funny thing to watch, it was a LOT of product placement that is meant to be very obvious. The product placement in this movie is totally making fun of it which makes it even better. But regardless, it sticks in your head.
I think that product placement now is totally bearable, but I also think that sadly there will come a time when it overruns movies and TV shows. Until that day comes, I will embrace it with open arms.
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