Hopefully after watching the commercial (or just looking at the title) you are able to connect that the commercial uses the need to escape. In the commercial, Anna Kendrick arrives at a hotel in Los Angeles and is faced with a bit of an issue. If that does not sound like an adventure, then I don't know what does.
Need for prominence is also present in the ad. I think of Kate Spade as being a classy, higher up brand. It is somewhat on the expensive side and all their products are shinny, glittery, very dressy, and overall classy. You see Kate Spade products throughout the commercial and it all looks like very high end items. The music playing in this commercial is an upbeat jazzy sound, normally I associate jazz music with being more fancy for like dinner parties or a wine tasting. The music therefore connects to a need for prominence. Lastly, Anna is carrying her little yip-yap dog around in a purse. This brings us to a reality assumption that upper-class/rich white women have large and expensive bags that carry their little fluffy dog. Furthermore showing that Kate Spade wants you to associate their brand with class and the need for prominence.
Lastly we see the the need for attention/autonomy. The ad uses testimonial by having Anna Kendrick be the star in this new campaign. I've always thought of Anna Kendrick as being spunky, goofy, cool, and just overall different. For this reason, you can accurately make the connection between being noticed and Kate Spade (whether its for the flamingos on your shirt, or the classiness of your shoes).
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